UK Gambling Ad Labeled as Seductive Is Banned by ASA

UK Gambling Ad Labeled as Seductive Is Banned by ASA

A TV that is somewhat saucy from UK bookmaker Coral ran afoul of the country’s ad standards council. (Image: Coral)

A TV spot for UK-facing bookmakers Coral was banned by the nation’s Advertising Standards Authority because it’s deemed to link gambling with ‘seduction,’ therefore contravenes advertising that is gambling in that country.

The TV spot featured two men in a barber store that are reading The Racing Post and discussing whether or not to put a bet, whenever an attractive young woman enters dressed being a jockey. Pausing only to close one man’s jaw she holds up a sign bearing ‘today’s great offer’ the name of a horse and its odds while one of the men places a bet on the Coral mobile app with her riding crop.

Gibraltar-based Coral has protested its innocence, however, claiming that, while the commercial did indeed contain a nice-looking model, it ‘did not consider that it linked gambling with seduction, sexual success or enhanced attractiveness’ and also the character did not ‘flirt with or seduce the men and there was no recommendation that the men would be more attractive or sexually successful after betting.’

Seduction Fills the Air

Nice decide to try, Coral. We at Casino.org don’t imagine become specialists in issues of seduction, but we’d like to believe that if an appealing girl dressed as a jockey teasingly closed our gaping jaws with her riding crop it could at least be described as a little bit ‘flirty,’ Continue reading “UK Gambling Ad Labeled as Seductive Is Banned by ASA”

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